A emblem represents an organization – it defines its id – its objective. It’s an integral a part of an organization’s model technique. With no good emblem design or model id it might be unattainable for a shopper to determine one services or products from the subsequent.
Most shoppers have very robust opinions relating to their favourite model. These opinions are extra emotional than rational. Some manufacturers (e.g. Nike, Coca-Cola and so forth.) resonate with clients greater than others. They type an emotional attachment to those manufacturers, typically disregarding higher services for ones with larger visibility and model recognition.
Some manufacturers even develop into synonymous with the product and the buyer begins recognizing the product by its model identify (e.g. Xerox).